Week One

I chose to use CJ Hendry and Gucci as my clients, and my words to describe them were:

Client	Adjective	Noun	Verb
Gucci	Lavish	Attention	Accelerate
CJ Hendry	Precise	Monument	Scribble

Below are my sections for the above words, the captions are in the order top left, bottom left, top right, bottom right:

Precise/Lavish, Scribble/Lavish, Monument/Lavish, Precise/Accelerate

Scribble/Accelerate, Monument/Accelerate, Precise/Attention, Scribble/Attention

Monument/Attention, Lavish/Precise, Lavish/Scribble, Lavish/Monument

Accelerate/Precise, Accelerate/Scribble, Accelerate/Monument, Attention/Precise

Attention/Scribble, Attention/Monument

I chose the section below to develop into a Sketchup model, using the words 'Precise' and 'Accelerate' which I believe really relate to the clients. Precise describes the intense detail CJ Hendry employs in her artworks, and Accelerate reflects the fast-paced nature of the high fashion industry.

Client

Adjective

Noun

Verb

Gucci

Lavish

Attention

Accelerate

CJ Hendry

Precise

Monument

Scribble

My concept drawing for the combination 'Precise' on top (adjective for CJ Hendry) and 'Accelerate' below (verb for Gucci)

Beginnings of the Sketchup model

Top level exterior - light marble stone pillars

Top level interior ceiling 

Underground level interior - purple tinted metal spikes

Underground level exterior